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Our Story

Our Story · Our Philosophy · The Founders

Our Story

Founded in London.
Created through Friendship.

Founded in London in 2025, Araha London creates refined scarves defined by artistic vision, exceptional materials, and timeless design. The house collaborates with artists and illustrators to translate original works into wearable collections that celebrate creativity, individuality, and beauty.

Balancing a contemporary British perspective with a distinctly international outlook, Araha London is guided by a commitment to simplicity, elegance, and enduring style. Its collections explore colour, form, and print through pieces designed to be worn effortlessly and appreciated for years to come.

Julie and Hetal met in 2004 while both working in the video games industry. Their initial agent/client relationship evolved into a deep friendship, rooted in many shared interests: a love for cooking, travelling, a passion for India, and an appreciation for the finer things in life.

What makes their partnership particularly strong is their natural alignment in thinking, working, and creating. They both value quality, attention to detail, and doing things properly. Remarkably, their tastes — whether in design, materials, or ideas — are always in sync.

Our Philosophy

Heritage Craft

Handcrafted by master artisans across the East, each piece blends heritage sensibility with Western style — hand-block printing, natural dyeing, and considered printing, made in limited runs to keep the craft alive.

Considered Luxury

Every scarf begins with hand-selected 100% silk and wool of exceptional quality. Araha London's focus is small-batch manufacturing to preserve the individuality of our collections.

Cultural Storytelling

Araha London blends Eastern heritage with Western sophistication. Through collaborations with artists across the globe, every piece weaves different perspectives into something beautiful to wear, share and treasure.

THE BEGINNING OF EVERYTHING"We did not set out to build a brand. We set out to treasure something — the time, the stories, the people behind every piece we make. Care, to us, is not a finishing touch. It is the beginning of everything." — Julie & Hetal

Meet the Team

The Founders

Julie Lynn-Evans

Co-Founder

A career built on instinct, discipline and reinvention. Julie's journey began in 1983 in the world of music publishing, at Chappell Music and Bright Music, before leading her toward television production at ITV London Studios — where she championed the network's studio facilities to independent producers across the industry.

In 1995, she found her true calling in video games, rising over the next decade through a succession of major publishers from Executive Assistant to Manager of Studio Operations. An invitation from the founder of Marjacq Micro Ltd defined the next chapter: joining an agency built on representing both emerging and established game development studios. Following the retirement of the agency’s founder, Julie took over the company. Following a shrewd investment in a digital publishing company, Julie exited the video games industry after a 25-year career.

Hetal Dudhe

Co-Founder

Hetal is an entrepreneur with a proven record of building and successfully exiting two start-ups. She spent over 15 years in the video game industry, working across sales, production and offshore development, and was the first to bring Sony PlayStation to India, pioneering the market with localised content.

Her experience spans digital media, brand strategy, technology and product development, combining strategic insight with a hands-on approach. She has helped brands strengthen their digital presence through social media, advertising and influencer partnerships. Originally from India and based in the UK for over twenty years, Hetal brings a global perspective, creativity and business acumen to everything she builds.

Our Story

Founded in London.Created through Friendship.

Our Philosophy

Founded in London.
Created through Friendship.